MKT 101 Principles Of Marketing

COURSE NAME:  MKT 101 PRINCIPLES OF MARKETING

Course Description (Detailed Syllabus is released upon registration)

Students will learn the principles of marketing.  Upon completion of this course students will be able to: 1) define marketing and explain how it creates utility for the customer and its role in the global marketplace, 2) explain why different marketing strategies are designed specifically for products, and discuss distribution and promotion strategies, 3) discuss the importance of avoiding marketing shortsightedness and describe the different characteristics for both profit and non-for-profit marketing, and 4) describe the universal marketing functions, social responsibility, the four Ps: product, price, place, and promotions in effective marketing plan.  

Prerequisites

None

Required Resource Purchases

Textbook’s name, author’s name, and the ISBN will be released to the students upon registration.  . 

Software and additional resources, including author’s name and the ISBN will be released to the students upon registration.    

Additional Materials for Learning

1. Access to a printer or printing shop such as FedEx Kinko’s
2. Access to high speed Internet and a reliable computer
3. E-mail account that will be checked daily

Course Grading and Policies

1. Points from:  Lessons, Assignments, Tests, Classroom Discussion, and Course Portfolio are factors in grade point calculation.
2. A = 90% – 100%, B = 80% – 89%, C = 70% – 79%, D = 60% – 69%, F = 59% and Below.
3. Late Assignment Policy: If unable to complete assignments or tests on time, please contact your instructor before the due dates.  Assignments or tests submitted after the due date without appropriate excuse and pre-approval will receive a zero score.

Award Upon Completion

The student will receive 3 Credit Hours upon completion of this course.